Privacy Policy

Last Updated: July 2026

Kriva Medical & Lab Instruments (referred to as "Kriva", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or interact with us.

1. Information We Collect

We may collect the following types of information:

a. Personal Information You Provide

• Contact Information: Name, email address, phone number, company name, job title.
• Enquiry Details: Product interests, specifications, message content.
• Account Information: If you register an account, your username and password.
• Dealer Applications: Company profile, years in business, country of operation.

b. Automatically Collected Information

• Device & Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, referring URL.
• Cookies & Tracking Technologies: We use cookies and similar tracking technologies to enhance your experience.
• Marketing Data: UTM parameters, GCLID (Google Ads click ID), first landing page, and referrer information.

2. How We Use Your Information

We use your information for the following purposes:

• To Provide Our Services: Respond to enquiries, process orders, provide quotes, and deliver products and services.
• To Improve Our Website: Analyse usage patterns to enhance user experience and optimise our content.
• To Communicate With You: Send you information about products, services, and updates that may be of interest to you.
• For Marketing & Analytics: Track campaign performance, attribute leads, and measure the effectiveness of our advertising.
• For Security & Compliance: Protect our website, users, and business; comply with legal obligations.

3. Cookies

We use cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use:

• Essential Cookies: Necessary for the website to function properly (e.g., session management).
• Analytics Cookies: To understand how visitors interact with our website.
• Marketing Cookies: To track advertising performance and attribute conversions.

You can control cookie preferences through your browser settings. By continuing to use our website, you consent to our use of cookies.

4. Third-Party Services

We may share your information with trusted third parties to help us operate our business:

• Google Analytics: For website analytics.
• Google Tag Manager: For managing tracking tags.
• Email Service Providers: For sending emails.
• CRM Systems: For managing customer relationships.

These third parties are contractually obligated to protect your information and only use it for the specified purposes.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These include:

• Encryption of sensitive data.
• Secure server infrastructure.
• Access controls and authentication.
• Regular security audits and updates.

While we strive to protect your information, no method of transmission over the internet is 100% secure.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

7. Your Data Protection Rights

Depending on your location, you may have the following rights:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data.
• Right to Restriction: Request restriction of processing.
• Right to Data Portability: Request transfer of your data to another organisation.
• Right to Object: Object to processing for direct marketing purposes.

To exercise any of these rights, please contact us using the details below.

8. Children's Privacy

Our website is not intended for children under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Kriva Lab Instruments & Solutions
Plot No. 45, MIDC Industrial Area
Andheri East, Mumbai – 400093
India
Email: privacy@krivalab.com
Phone: +91-98671-05557